This is the third in Valerie Peterson’s series on author marketing. You may want to check out her previous articles, “7 Common Mistakes of an Author Website” and “How to Create a ‘Selling’ Author Bio.” “Book discovery” is a much-used buzz-phrase of the publishing industry. In the increasingly competitive and very digital book marketplace with shrinking readerships and revenues, authors, […]
This is the second in Valerie Peterson’s series on author marketing. You may want to check out her previous article, “7 Common Mistakes of an Author Website.” Your bio is a marketing tool, pure and simple. Properly executed, it can help you attract an agent, editors, journalists, and readers to your work. But if your current bio has you revisiting
Your author website is the cornerstone of your media platform, and it’s the one piece of real estate that you can (mostly) control. Your author website is the thing that: 1. Validates you as a professional writer with a knowledge of the marketplace (even before you publish) 2. Substantiates your ability to draw in an audience – which is what
